CV

PROFESSIONAL EXPERIENCE

1M INTEGRATIVE SOLUTIONS, Albuquerque, NM

Principal Consultant 2005 – present
Principal of consulting company focused on the development of strategic sales and marketing initiatives for homeopathic/herbal/natural products and biotechnology companies. Recent consulting project includes: Interim CEO position for NM medical software start-up company, Interfasys, for market introduction of software product and search for venture capital funding. Other clients: New Mexico Biotechnology and Biomedical Association, Boiron, Next Gen, Inc., AE Consulting, Strategic Media Marketing.

HEEL, INC., Albuquerque, NM 1997 - 2005

Director of Sales and Marketing (2003 – 2005)
US subsidiary of an international homeopathic pharmaceutical manufacturer and distributor with annual global sales of $165M. Reported directly to CEO with profit and loss responsibility for sales, medical and marketing departments (45 employees, 4 direct reports) and budget of $5M.

• Increased company sales from $7M-$17M over three year period with 8% increase in profit margin; increased annual product sales to practitioners on average by 30%
• Responsible for development and execution of all sales and marketing concepts based on strategic goals and objective, in association with corporate headquarter team to meet strategic goals and vision
• Consistently met objectives set by Board of Directors
• Led creative planning, evolution and execution of all internal and external corporate communication vehicles to continually activate interest within the medical market
• Identified top talent and strategize restructuring options and sales territory alignment to best position continuous sales expansion until 2010
• Created new scope of educational programs directed toward the medical professional (tripled educational events to 300 programs annually including symposiums, roundtables, seminars and national tours.)
• Oversaw selection and implementation of $750K CRM system

National Sales Manager (2002 – 2003) Los Angeles CA
Promoted from National Sales Trainer to manage, coach and motivate 10 outside sales reps.

• Recruited, trained and managed outside sales team; oversaw field sales activities.
• Evaluated employee performance by periodic reviews and conducted ongoing product and sales training.
• Conducted semi-annual national sales meetings; oversaw research and implementation of exhibition calendar.
• Collaborated with marketing on promotional matters and teamed up with medical education department on development of speakers bureau division
• Provided public relations firm with strategy and media placement for practitioner market segment.
• Consistently met or exceeded national sales team goals

National Sales Trainer (2001 – 2002) Los Angeles CA

• Created and wrote comprehensive training curriculum to educate sales teams conceptually and theoretically across broad product spectrum.
• Led one-on-one and group training sessions on product and theoretical studies.
• Authored articles for customer and pharmacy newsletters.

Regional Territory Manager
(1999 – 2001) Los Angeles CA

Sole survivor of entire outside sales team/sales management layoff due to corporate restructuring

• Achieved 100% of sales plan for practitioners, pharmacies and distributors in California and Nevada.
• Provided and led account "in-services" and staff training sessions to promote product sales.

Pharmaceutical Sales Representative
(1997 – 1999) Los Angeles CA

• Awarded Salesperson of the Year – 1998 for achieving 117% of sales goals;
• Promoted and grew sales of top three products; Traumeel, Vertigoheel and Euphorbium Nasal Spray throughout assigned territory to conventional medical practitioners and entities.
• Represented company at trade shows and educational events.
• Managed territory business plans and identified profitable market segments throughout the San Fernando Valley, Glendale and Pasadena territory area.

LOS ANGELES COUNTY MUSEUM OF ART, (LACMA,) Los Angeles, CA 1994

Grants Coordinator

• Wrote and submitted grants to NEA, NEH and other organizations.
• Interviewed LACMA staff and artists for information on grant submissions.

CITY OF LOS ANGELES, CULTURAL AFFAIRS DEPARTMENT, Los Angeles, CA 1993

Intern

• Provided support to Grant Program's Director on $3,000,000 grants program; attended grants meetings.

ZOLA FINE ARTS, Los Angeles, CA 1989 - 1992

Sales Associate

• Charged with responsibility to increase corporate art contracts for commercial placement in external entities.
• Served as gallery curator; planned and hosted art shows; reviewed new artist applications for potential presentation and promotion.

Diploma of Homeopathic Medicine
BRITISH INSTITUTE OF HOMEOPATHY

Masters in Science- Homeopathic Medicine (completed one year of full-time study)
AMERICAN UNIVERSITY OF COMPLEMENTARY MEDICINE, Los Angeles, CA

Master of Business Administration in Marketing
FORDHAM UNIVERSITY GRADUATE SCHOOL OF BUSINESS, New York City, NY

Bachelor of Science in Business Administration
DENVER UNIVERSITY, Denver, CO

Entrepreneurial Leadership Excelerator, The Arch and Path of Leadership, Albuquerque, NM - 2006
Facilitate for Success, New Mexico First – 2006
Pain Management and Aesthetic Medicine, GUNA - October 2006
Introduction to Physiological Regulating Medicine, GUNA - July 2006

WOMEN IN LEADERSHIP - SANDIA SCIENCE AND TECHNOLOGY PARK 2004

OUTSTANDING LEADERSHIP - HEEL, INC. 2003

TOP SALESPERSON - HEEL, INC. 1998

"Modern Homeopathy: Medicine of the Millennium" Lecturer, University of New Mexico Symposium February, 2004

"High Tech in Albuquerque" KKOB-A Weekly Radio Program – Guest speaker, August, 2004

"Introduction to Homotoxicology" Classroom lecture to Naturopathic students (with Spanish translator)
California School of Naturopathic Medicine, Los Angeles, CA 2002

"Allergies and Homeopathy" Lecture to the public Phoenix Pharmacy, Pasadena, CA 2002 Capitol Drugs, Sherman Oaks, CA 2002

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